The conception of our company was born after an in-depth market study in which we detected the need of the citizens of the Valle del Mayo region to be heard and listen to the different voices.
This spirit of plurality and the need for spaces to express oneself allowed us to identify the opportunity to establish our communication and information task close to the people.
That is why our professional practice will only become a reality if we do JOURNALISM WITH THE PEOPLE.
LA VERDAD, as its name indicates, was born with the spirit of contributing to the practice of independent and truthful journalism that serves the highest interests and respects the traditions of the inhabitants of the Valle Mayo region of Sonora.
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